Digital Marketing
Digital marketing is actually the same as traditional marketing. The difference is, digital marketing utilizes internet technology. The media used in digital marketing can be in the form of websites, social media, mobile, banner ads, and others.
Advantages of Digital Marketing
Digital marketing and traditional marketing both serve to market a product or service and aim to help companies achieve their goals. Both types of marketing have their advantages and disadvantages.
This article will discuss what are the advantages of digital marketing that traditional marketing does not have in marketing a product or service.
- Reach a lot of people
Reach many oBy using internet technology, digital marketing gives your company broad access in choosing target consumers. Not only targeting local people, but you can also widen your target consumers internationally. Because the internet connects and can be accessed by people from all over the world, your message can reach many people at the same time.
- Save cost
Digital marketing has a much cheaper cost than traditional marketing. This is because you can market your product to many people at once. If you use traditional media, to reach people, you have to be prepared to pay a lot of money, such as advertising on TV or putting up billboards on the street. Meanwhile, through digital marketing, you can use social media. Even though it is paid, the process will be more effective and efficient, and the results are also satisfying.
- There is interaction with consumers
If you advertise in a newspaper, readers will not be able to respond directly to the information you provide. Similar to radio, listeners can only listen and cannot talk back to us. This problem of interaction between companies and consumers has been solved by the emergence of digital marketing. Media such as social media allows you to interact directly with consumers. They can provide feedback on the information you present, and vice versa, you can also provide direct solutions to the problems they express. This is very beneficial because you can build a good relationship with consumers.
- Go viral
In this age of social media, anything that is of interest to people will be easily spread and known to many people in a short time. Digital marketing opens up opportunities for the content you produce to go viral. If your content is interesting and memorable, then people will talk about it on social media, share it, and make it go viral. This will greatly assist the company in marketing a product or service.
- Branding
By optimizing your marketing content, you can do branding through digital marketing. You can use channels such as websites, social media, and email to build your brand identity personally.
Those are the advantages offered by digital marketing that you can use in your business. This does not mean that traditional marketing will not work and harm. Traditional marketing also has advantages that digital marketing does not have. Combine these two marketings, and you will get more satisfying results because they will complement each other.
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